Sarah Gidick is a writer and digital strategist living in Paris, France. She recently worked as the Head of Social Media for Branded. Gidick served as Fashion and Beauty Writer and Social Media Editor at The Hollywood Reporter and Senior Digital Strategist for Brut and Social Media Strategist for Tamara Mellon. Her work has appeared in Brut, Billboard, Elle, Harper’s Bazaar, Vogue and more.

Gidick launched The PFW in 2014 based on the Instagram account @pornforwomen, which made global headlines for developing the female gaze on social media, and marketing directly to her social audience. @Pornforwomen has over 240k followers to date.

She has received awards from the Southern California Journalism Awards and the Los Angeles Press Club for her work on The Hollywood Reporter’s fashion issues, and reported from red carpet events from premieres, to the Golden Globes, Oscars and more.

From Gloria Steinem to Tom Ford, Gidick has interviewed some of the biggest influencers and experts in fashion, entertainment and beauty.

Sarah Gidick is a graduate of the University of California, Los Angeles (UCLA).